The idea is for consumers to see fewer ads, while the ads that they do see should be more relevant to their interests and protect their rights to data privacy. “We see BAT and associated technologies as a future part of web standards, solving the important problem of monetising publisher content while protecting user privacy.” “User attention is valuable, but it hasn’t been properly priced with an efficient and transparent market system,” states the project’s whitepaper. As of 12 October 2022, Brave claimed 57.35 million monthly active users, and 19.92 million daily active users. So if it wants to be a Google Chrome killer, it still has some way to go, with Chrome having a reported 2.65 billion users.
The Brave browser contains a ledger system that measures user attention anonymously, in order to reward publishers accurately. The system is designed to promote prolonged user interest by providing more efficient content. BAT is awarded to advertisers in exchange for user attention. Brave is an open-source platform that blocks third-party advertisers and trackers, while rewarding users for viewing advertising from its approved publishers. BAT runs on the Ethereum blockchain and is designed to facilitate digital advertising.īAT is the token used by privacy-focused web browser Brave. The basic attention token (BAT) was created in 2015 by Brendan Eich, a US-based programmer who co-founded the Mozilla browser and invented the JavaScript programming language.
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